About us

Hey there, fellow cheeseheads! Charles Rose here, reporting for duty. Born and raised right here in the heart of America’s Dairyland, and let me tell you, the rumors are true – I am obsessed with cheese and beer! But hold on to your cheese curds, there’s more to this state than meets the taste buds.

Now, picture this: rolling hills painted a vibrant green, dotted with barns straight out of a Norman Rockwell dream. Breathe in that crisp, clean air, with the sweetness of freshly cut hay mingling with a hint of…well, let’s be honest, it’s a farm state, and we wear it with pride! But Wisconsin ain’t all about rural charm. Our cities are bursting with life, too!

Think bustling Milwaukee streets, where you can catch a Brewers game and then dive into some legendary bar food. Or maybe Madison’s your style, with its quirky artsy vibe, tie-dye everywhere, and live music that’ll have you tapping your toes.

And nature lovers? We got you covered! The mighty Mississippi forms our western border, begging you to cast a line, cruise the waters, or simply soak up the beauty. Up north, it’s a playground of pristine lakes and endless forests, perfect for pitching a tent, conquering trails, and getting back to your roots.

But what truly sets Wisconsin apart? The people! We’re friendly folks, always with a warm smile and a friendly “hello” for everyone we meet. We take pride in our communities, supporting local businesses and banding together for what we believe in. And when it comes to celebrating? Buckle up! From the epic Oktoberfest in La Crosse to the gloriously cheesy Cheese Days in Monroe, we throw down with a smile.